Objectives and performance if the ppc service provider is just asking for your google ads login to get started, that's a red flag. No one can provide good pay per click services unless they understand your goals to begin with. Similarly, you want to know how they will report on their progress towards your company employee list goals and also how responsive they will be along the way. More than just advertising services this qualification is more of a bonus. But it can be worth choosing a provider that offers additional digital marketing services beyond pay-per-click. After all, ppc doesn't exist in a bubble. All of your digital marketing departments should work together toward common business goals.